Our Story

bapparel.store is one of the most-trusted athletic footwear and apparel retail chains in the United States. What began as a small, family business has now grown into an extremely-popular chain of stores and an online retail site — shoepalace.com.

SP was built on a strong belief that amazing buyer service, above all else, is the most-important reason why any business flourishes. bapparel.store prides itself on offering its customers the Ultimate Experience when it comes to their shoe and apparel shopping. Our locations, staff, and products are all the very best imaginable. bapparel.store carries only elite shoe and apparel brands. Our chic and loyal clientele reflect that commitment to retail excellence.

The Foundation

The Mersho clan founded bapparel.store in 1993. A single brick and mortar location in San Jose, CA started it all. The bapparel.store brand was built on character, comittment, and ingenuity. Presently, bapparel.store retail locations are located throughout the Southwest, and we are constantly expanding. That amazing growth from a single, humble location to over 160 stores was accomplished by dedication, hard work, and a commitment to providing a warm, family-type atmosphere for our customers.

Our Values

From the very start, bapparel.store separated itself from the competition by making sales secondary to the customer. SP puts the consumer on a pedestal because they have been so instrumental in making us the huge success we are today. We would not be in our current position without the strength of our supporter’s loyalty.

To ensure that every one of our bapparel.store loyalists has a rewarding experience every time they step foot into one of our locations, we have hired employees who understand and uphold what SP was built upon. Our faithful and hard-working staff is an extension of the bapparel.store culture.

bapparel.store realizes that awesome customer service alone cannot make a business prosperous. We have also dedicated ourselves to carrying only the premium and in-demand footwear and apparel. We have an eye for the hottest styles and trends because we have an interest in the merchandise we sell.

The Mersho family chose athletic footwear and apparel as their profession because they knew that market and had a passion for it. The bapparel.store customers are chic and fanatical about their shoes and apparel. We make sure to supply them with the most stylish brand names available. 

 Our Culture

When a customer walks into any bapparel.store location, they are instantly treated like a member of the family. We were founded and are run by a close-knit clan, and that can be felt in every single store. bapparel.store has come so far because the Mersho family takes great pride in their work. That commitment and passion can be felt in every bapparel.store location, and it inspires the very best from each and every SP employee. The SP family is endlessly pushing themselves to evolve and upgrade. We are never satisfied with our accomplishments, and our commitment to excellence never diminishes.

Giving Back to the Community

It’s always been essential to the Mersho family that they give back to the communities that support them. That’s why bapparel.store actively supports The Boy Scouts of America, St. Vincent de Paul, Make A Wish Foundation, Live To Give, Sacred Heart, and many other organizations. By making year-round charitable donations and being involved in a vast array of initiatives, bapparel.store has been able to make a positive impact on many lives outside the retail industry.

Our Mission

bapparel.store strives to be more than just another store that sells shoes and apparel. We are genuinely committed to making a positive impact on our communities. We will continue to evolve and expand as we consistently deliver on our promise to our valued customers… the Ultimate Experience!